ARMA Fire provides your body with an all-natural boost providing sustained stamina and razor-sharp focus. But what makes ARMA Fire stand out? Elite manufacturing, championship standards, and one all-natural ingredient you’ve probably never heard of.
What is WGCP?
WGCP stands for "whole green coffee powder". Unlike the roasted coffee that makes up your morning cup of joe, WGCP brings the benefits of the entire bean. Once removed from its natural coffee cherry, the bean is sun-dried and ground into a powder. The resulting WGCP contains tons of antioxidants, fiber, phytonutrients, and, of course, caffeine.
The WGCP difference
Coffee and other stimulating drinks have become mainstay nootropics in modern society. But more often than not, they come with a jittery, heart-racing spike followed quickly by a debilitating crash. The fiber in WGCP mitigates this issue. When fiber enters your digestive system, it slows something called gastric emptying. Basically, it turns your coffee extract into an extended-release caffeine drip. Your body never gets the intense rush of being hit with caffeine all at once. Instead, the effect is smooth, uplifting, performance enhancement.
Research shows that caffeine both stimulates your nervous system and enhances performance. It helps keep you awake through clearing adenosine, a chemical that builds up in your brain causing drowsiness and brain fog. When adenosine binds to its receptors, our thinking slows as the brain shuts down. Caffeine mimics the shape of adenosine, so it steals those binding sites. Not only does this prevent drowsiness, but it speeds up neuronal firing. Your body responds, in turn, as if there's some sort of emergency. Hormones like adrenaline, norepinephrine, dopamine, and serotonin get released, each offering its own stimulating benefits.
Unlike caffeine extracts, however, whole green coffee powder is chock full of polyphenols and antioxidants. While they might not seem important, these nutrients can be game-changers for performance. In general, an antioxidant-rich diet counteracts the negative byproducts of intense exercise. The specific antioxidants found in coffee, however, go even further. For example, some research suggests that the polyphenols in whole coffee powder are nootropics. Green coffee extract has been shown to elevate blood levels of brain-derived neurotrophic factor - a protein that grows healthy neurons and protects them against degeneration. Its most notable polyphenol - chlorogenic acid - fights against inflammation to improve circulation, and it’s been known to lower blood pressure in rats.
Coffee also contains theobromine and theophylline, two other lesser-known performance-enhancing compounds. As a bronchodilator, theophylline opens up the airways, making it easier to breathe. Not only does that make it a great treatment for COPD and asthma, but it can also help tired athletes catch their breath. Theophylline, while slightly less potent, helps stimulate smooth muscle and open up vessels for smoother blood flow. As training and competition require oxygen for fuel, these two compounds make the process easier.
Our brand is created by athletes, for athletes. Therefore, we know first-hand how important it is to fuel your performance without negative side effects. We’ve searched high and low to find this elite ingredient, and now we’ve put it in ARMA Fire. You just have to take it, put in the hard work at training, and watch the results speak for themselves.
Why ARMA Fire?
Elite performance requires so much more than physical preparation. When it boils down to it, winning means showing up mentally when it really counts. If your cognitive function is off on race day, that's months of training down the drain. And some days you just aren't feeling it - maybe you didn't sleep well. Maybe your mind is on other things. Or maybe you just woke up with random brain fog.
So what’s the secret? Every serving of Fire contains 190mg of caffeine from WGCP - an even more natural stimulant than espresso.
We created Fire as a nootropic to improve that critical cognitive function needed to compete. Just like all of our products, ARMA Fire is Informed Sport certified and tested by third-party labs to ensure purity and safety. Athletes can, therefore, enjoy the benefits of natural stimulation without worrying about a failed drug test. Furthermore, it's vegan, USDA Certified Organic, non-GMO, free of artificial sweeteners or preservatives.
WGCP Double-Blind Study - Cleveland Clinic
WGCP - Cleveland Clinic Published Report
