Fire was born after we found ourselves tired of crashing using synthetic caffeine pre-workouts and energy drinks. As it turns out, not all caffeine sources are created equal. Using whole green coffee powder (WGCP), we were able to create a pre-workout that delivered clarity and focus over the long haul, not just up front. Because of its fibrous, whole-fruit nature, WGCP in Fire absorbs in a slow drip, giving you the benefits of the caffeine of two cups of coffee over six hours. It’s a great match for intense intervals on the bike, at the gym, or out on the trail, and the low-calorie blend makes it an exceptional partner anytime you need cognitive clarity without the crash.