Our vegan formula ARMA FIRE gives your body a natural boost for sustained stamina and razor-sharp focus lasting up to six hours per serving.


  • Enhanced physical performance
  • Improved speed, power, and aerobic endurance
  • Upgraded cognitive function and focus
  • Better reaction time, vigilance and memory
  • Increased alertness and mental clarity
  • Natural appetite suppressant
  • Banned substance tested


190mg Caffeine
Organic Cane Sugar


WGCP or Whole Green Coffee Powder, was invented by physicians and is backed by clinical studies. By utilizing the whole fruit, the fiber in WGCP combines with caffeine for a slow, smooth stamina upgrade. This unique process not only eliminates the crash associated with most stimulants, but it also packs our product with antioxidants, essential acids, and fiber. Therefore, ARMA FIRE delivers up to 6 hours of consistent boost with zero side effects. In a double-blind study by the world-renowned Cleveland Clinic, WGCP was clinically proven to improve focus, concentration, mental clarity, and ability to stay on task.

WGCP Double-Blind Study - Cleveland Clinic

WGCP - Cleveland Clinic Published Report


160mg Caffeine Anhydrous

Organic Cane Sugar

With only three grams of organic cane sugar, you don’t have to worry about a sugar crash when what you really need is to keep going.


ARMA FIRE provides the increased stamina and cognitive function you crave without the downsides. Our patented ingredient, WGCP™ retains all the healthy fiber, nutrients and natural acids found in organic unroasted coffee beans. Thanks to the enhanced qualities of nature, you get an immediate and then time-released boost that lasts up to six hours. Proven by the Cleveland Clinic to improve focus, concentration, and cognitive abilities, ARMA FIRE supplies an immense advantage for competition, training sessions, and even your daily routine.

ARMA FIRE gets you ready for your race, ride, workout or workday. In a double-blind study by the world-renowned Cleveland Clinic, WGCP™ was clinically proven to improve focus, concentration, mental clarity, and ability to stay on task. Whatever challenges you face, ARMA FIRE steps up with its evidence-based ingredients to enhance your natural abilities.

FIRE offers two stages of drive – an immediate boost and then an extended-release. While the effects of most products fade quickly, the combination of caffeine and WGCP™ sustains fuel levels for up to six hours. That way, you can start AND finish on a high note, relying on ARMA FIRE to uplift your entire day.


Mix 1 scoop / 1 Stick Pack of FIRE with 8-10 ounces of water and shake well & drink immediately for best results. If not consuming immediately, shake before drinking for best taste. Drink right before your race, ride workout, or workday. It can also be added to Blitz or Reload for an added boost.

We recommend mixing any of ARMA’s products with water to ensure maximum delivery of our formulated ingredients without unnecessary calories from sugars, fats, or carbs.

Tip: ARMA FIRE is great added to water, or you can add FIRE to Very Vanilla RELOAD for a creamsicle flavored treat or add to BLITZ for an extra kick.


Why doesn’t FIRE completely dissolve when I mix it?

The fiber from the unroasted coffee bean never completely dissolve, which is what gives FIRE a sustained release of caffeine. The denser fiber allows your body to release the caffeine over time.

What is the Dri-Card in the FIRE tub for and should I remove it?

The Dri-Card absorbs moisture to ensure the quality of our product until you’ve enjoyed every last bit. Do not remove and DO NOT EAT.