The Smoothest Caffeine Pre-Workout
Fire was born after we found ourselves tired of crashing using synthetic caffeine pre-workouts and energy drinks. As it turns out, not all caffeine sources are created equal. Using whole green coffee powder (WGCP), we were able to create a pre-workout that delivered clarity and focus over the long haul, not just up front. Because of its fibrous, whole-fruit nature, WGCP in Fire absorbs in a slow drip, giving you the benefits of the caffeine of two cups of coffee over six hours. It’s a great match for intense intervals on the bike, at the gym, or out on the trail, and the low-calorie blend makes it an exceptional partner anytime you need cognitive clarity without the crash.
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The Smoothest Stimulant Pre-workout
Easy Like Sunday Morning.
- Fastest Sport Hydration Available
- Complete Electrolyte Profile
- Low Calorie
Arma Sport is the world’s premier nutrition laboratory for demystifying the science of human performance. Born in the intense, demanding world of professional motocross, we endeavor to push human performance nutrition past its traditional bounds using novel methods and best-in-class ingredients. We think it’s a distinctly human approach toward scientific fueling, an approach embodied in our mantra: Fearless Human Performance.
Our approach to formulating the finest nutrition is simple: Use the best ingredients we can, and the rest will follow. Not only that, we task our world-class nutrition science team with using building blocks we aren't afraid to put in our bodies.
Education is everything. Read more about the science behind Arma’s ingredients.
Get Fiered Up
How to Use.
- 1. How caffeine works, and why Whole Green Coffee Powder is different
- 2. Mixing Fire with Blitz or Hydrate
- 20 calories per serving
- 190g caffeine from whole green coffee powder to deliver a smooth six-hour energy boost
- 3g organic cane sugar
- Vegan, non-GMO, gluten-free, dairy-free, low sugar
Serving per Container: 30
|Amount per Serving||% Daily Value*|
|Whole Green Coffee Powder (Coffea robusta, L.)(bean)||2000mg||**|
|Natural Caffeine (from Green Tea (Camellia sinesis)(leaf))||155mg||3%|
*Percent Daily Values are based on a 2,000 calories
** Daily Values not established for these nutrients.Other Ingredients: Organic Cane Sugar, Citric Acid, Natural Flavors, Silicon Dioxide, Xanthan Gum, Stevia Leaf Extract, Beet Root Powder (for color)
Caffeine content: 190mg
Frequently asked questions
"A huge part of my daily life."
"If you're like me and need 3-4 cups of coffee before the day starts, you need to try Fire. It's been a huge part of my daily life, where it's been especially helpful getting through long, three-hour-plus training rides. I definitely feel a sustained boost in energy and focus." — Tucker Keating, Expert XC Mountain Bike Racer
Love from the King
Nothing comes close when I need to replace fluids and essential electrolytes before or after a hard moto. Hydrate works faster than I've ever raced, and I've always got it on hand, on and off the bike.
Jeremy McGrath —7x Supercross World Champion & Arma Founder
Discover Your Performance
"It unlocks strength I didn't know I had."
I just competed in a half-marathon and placed second in my age division, my best finish after over 100 marathons. I owe it all to using Arma Blitz to prep, it really unlocks strength I didn't know I had. I'm a big believer in Arma's ability to maintain my fitness and quality of life!
Gloria S — Marathon Runner & Mom
A Lesson in Consistency
"Arma improved my recovery and performance."
Last season was my best ever, and it was my first year using Arma. One thing I immediately noticed with it was my ability to string good days…I used to be super inconsistent day to day. Arma absolutely improved the consistency of my recovery and performance.
Adam Cianciarulo — Professional Motocross Racer & Arma Athlete
"My new go-to."
"My new go-to."
After years of using cheap protein powders, Reload is my new go-to in the morning after an intense gym workout or a round of doubles. The MCT oil really seems to help with mental clarity, and I never have digestive issues with the high-quality whey isolate. — Shylah E., Entrepreneur