Jeremy McGrath and His Latest Venture
There are very few athletes who grow to become larger than the sport they participate in. A man with the nickname “Showtime” and eventually “The King of Supercross”, Jeremy McGrath falls directly into this category. Of course, he loved winning races, but it was his love for the spotlight and his enormous fan base that helped him ink non-endemic deals that would single handedly propel him into the mainstream audiences and beyond throughout his career. Now settled well into retirement from professional racing, McGrath’s latest opportunity comes in the form of founding ARMA, a brand he’s confident will help a lot of modern-day racers, athletes, and everyday people alike. A look into his journey as an athlete to the current day gives a clear view on why starting the ARMA supplement brand is not only fit for a King but is destined to continue his legacy while giving back to the sport he loves so much.
Ruling The 90's
It’s no surprise that a SoCal BMX racer took a liking to motocross, but his special talent was quick to shine through. Climbing the ranks faster than the average racer, McGrath actually won his second Supercross race that he ever entered, giving his competition a clear glimpse of what was to come. In what would be coined the “McGrath Era” of Supercross through the mid-90s, Jeremy won a staggering 72 main events and 7 premier class Supercross titles. Add in a 1995 motocross championship and five total X Games medals over the years, and Jeremy’s resume is that of legends. Flashing back to images of lakeside parties and endless freeriding clips, it’s no secret that the riders of the 90’s enjoyed themselves a little more than the modern professional racers. That doesn’t mean Jeremy wasn’t on his grind 100%, and he was quick to point out the vibe. “I think that we were very serious about what we were doing, but we also weren’t afraid to have some fun. That was kind of the status quo back then, and a lot of the times that I was doing my thing and letting everyone think that I was out playing around I was actually out working my tail off.” He went on, “You could play those head games back in the day, and I would just kind of have everyone thinking that I was not doing my work, because at least if they thought I wasn’t doing it they might not have done it. I just figured if I let everyone think I was out playing around that when I got to the race on the weekend, I knew how much work I had done so maybe I would have an advantage."
Berm Annihilation. Thing Ranch, CA